Grupo Metakampo

Metakampo is a group of companies in the agricultural sector, comprising Vivex, Coolservice, Plantify, and Freshcampo, each specializing in different aspects of the agricultural industry. United under the Metakampo umbrella, these companies share a common commitment to innovation, sustainability, and excellence in their respective operational areas within the agricultural industry. To strengthen its online presence and adapt to modern market demands, Metakampo decided to implement a comprehensive digital marketing strategy, leveraging the most advanced and effective tools available today.

A fundamental part of our strategy for Metakampo was the creation of impactful and highly professional visual content. To achieve this, we developed a series of animations that clearly and attractively illustrate the production processes and technological innovations each company within the group employs. These animations not only help explain the complex processes of the agricultural industry in a simple way but also reinforce Metakampo's visual identity as a modern and technologically advanced group. The animations integrate seamlessly across Metakampo's digital channels, including its website and social media, providing dynamic content that attracts and retains audience attention.

In addition to the animations, the visual component of Metakampo's digital marketing strategy was enriched with a series of photography and field photography projects. We understand that in the agricultural industry, authenticity and connection to the land are essential. Therefore, we conducted field photography sessions that capture the essence of work in the fields, showcasing the landscapes, crops, and workers in their natural environment. These images not only document the day-to-day operations at Vivex, Coolservice, Plantify, and Freshcampo, but also convey Metakampo's core values: dedication, effort, and sustainability. Field photography allows viewers to closely appreciate the beauty and importance of the agricultural industry, emotionally connecting them to the brand.

Complementing the photography, we developed a series of videos that narrate the stories of Metakampo and its subsidiary companies. These videos include interviews with the leaders of each company, testimonials from employees and clients, and footage showcasing daily operations and final products. To add an additional level of perspective and impact, we utilized drone shots in the production of these videos. Drone shots capture impressive aerial views of Metakampo's fields and facilities, highlighting the scale and reach of its operations in the agricultural industry. These drone shots not only provide an attractive visual element but also underscore Metakampo's advanced infrastructure and innovative approach.

One of the key projects we developed was the production of a corporate video for Metakampo. This corporate video is designed to effectively communicate the group's mission, vision, and values. Through a powerful narrative and careful use of photography, video, and animations, the corporate video conveys Metakampo's story, highlighting its crucial role in the agricultural industry. This corporate video is used across multiple platforms, including corporate presentations, trade shows, and on Metakampo's website, where it serves as a central piece of communication for the company.

Metakampo's website also received a complete overhaul with a focus on UX/UI. We know that in digital marketing, user experience is key to keeping visitors engaged and converting them into customers. Therefore, we designed an intuitive, visually appealing, and easy-to-navigate interface, ensuring that each company within the group has a prominent presence. The UX/UI was optimized to ensure smooth navigation, allowing users to easily find the information they seek about Metakampo and its subsidiaries.

In summary, the digital marketing strategy we implemented for Metakampo combines animation, photography, video, drone shots, and an optimized UX/UI design. Each of these elements is carefully aligned to reinforce Metakampo's identity and consolidate its position as a leader in the agricultural industry. Through this comprehensive strategy, Metakampo has not only enhanced its digital presence but also strengthened its brand and relationship with its audience, ensuring a lasting impact in the competitive world of digital marketing within the agricultural industry.

digital marketing | animation | photography | video | drone shots | corporate video | field photography | UX/UI.