Maia

Maia is a prominent brand of kombucha-based beverages that has positioned itself as a healthy and refreshing option for those seeking natural and beneficial alternatives for well-being. With a focus on quality and authenticity, Maia stands out by offering kombucha made with organic ingredients, capturing the essence of artisanal fermentation. To support the brand's expansion and strengthen its market presence, we carried out a comprehensive branding project that included graphic design, photography, packaging, and social media marketing.

The branding project began with the creation of a visual identity that reflects Maia's freshness and vitality. Through attractive and modern graphic design, we developed visual elements that capture the natural and organic essence of the beverages, using vibrant colors and typography that evoke the freshness of the ingredients used. This approach was complemented by a series of photographs that highlighted both the product presentation and the artisanal fermentation process, ensuring that each image conveyed the purity and quality of Maia kombucha.

Packaging was another crucial component of the project. We designed containers that not only protect and preserve the kombucha but also reinforce the brand identity at the point of sale. The packaging design was aimed at attracting consumers interested in healthy and sustainable products, using recyclable materials and graphics that clearly and attractively communicate the benefits of Maia kombucha.

To increase the brand's visibility, we implemented a social media marketing strategy focused on building a loyal following through relevant and authentic content. The social media campaigns included educational posts about the benefits of kombucha as well as promotions and contests that encouraged interaction with the brand. This approach has allowed Maia not only to increase its market recognition but also to establish strong and lasting relationships with its audience.

Branding | Graphic Design | Photography | Packaging | Social Media Marketing | kombucha-based beverages brand | Maia | kombucha | healthy drinks | artisanal fermentation.